In this episode of Women Who Rise, Heather Mansy interviews Krista Mashore, a successful real estate agent and coach. They discuss the importance of coaching, effective communication, the role of color in branding, understanding one's purpose, and the significance of niche marketing. Krista shares her personal journey, the challenges she faced, and the strategies she employs to build confidence and success. The conversation also touches on the use of AI and social media in business, as well as the importance of embracing risk and continuous growth.